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Pay Per Click – PPC

Pay Per Click – PPC

Gone are the days when advertisements appeared only in newspapers, or on radio and television. However the concept of pay per click or PPC as it is popularly known existed even then but in a different style. The trend was to pay for every lead generated or for every positive response received or order placed by the consumer. Once the World Wide Web mushroomed, PPC came in to picture. The tool has made the task … Read entire article »

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